There’s a new search engine in town called Cuil. Started by ex-Googlers.

I am extremely impressed. Not by the search engine itself; I like the multi-column display, but the search results still need a lot of work. For example, a search for my first name returns 0 documents, while a search for my last name returns plenty of documents that include my first name.

What is impressive is the hype and reaction this company has been able to generate in such a short period of time: every tech blog is writing about them, as are many personal blogs. The ability to generate interest is the real genius here.