Here are three practical steps to help beginners improve their people pictures:
1 – Buy a decent camera.
Mega pixels don’t matter. Trust me. If you don’t trust me, trust Ken Rockwell. These days you can’t find a camera with less than 5 mega pixels, and there’s no way you’re going to need more than that. Resist the urge to let the higher mega pixel number sway your decision on what you buy.
Digital Zoom is not a good thing. Avoid it. If you want zoom buy a camera with a zoom lens.
Research your camera for 45 seconds before you buy it. DPReview is a great place to start.
Take a look at one of the “deal” sites to get a better price; Fatwallet is a good place to start, or you can take a look at my Yahoo Pipes Camera Fatwatcher, which looks for camera deals on Fatwallet. You may just be able to afford that camera you really want to buy.
2 – Step back from your subject and zoom in.
If your camera is close to the person you’re taking a picture of, you over-emphasize their nose and give the face an unfortunate shape. If you are farther away you achieve a more even, normal looking picture. Philip Greenspun has a nice explanation of why.
Give it a quick experiment; take a picture with your camera very close to your subject’s face, and then take several steps back, zoom in so their head takes the same amount of space in the viewfinder, and snap a second picture. Compare the two and you’ll see how much better the latter is.
3 – Pay attention to lighting and avoid the flash (where possible)
Lighting is very important to how well your picture turns out. Too much and too little light make it difficult to take good pictures. A good scenario is indirect natural light – for example, a sun-lit room without direct sunlight in the picture.
Flash generally makes for a terrible picture. If you have to use the flash, try step 2 above – back away from your subject and zoom in so the flash is not as harsh.
There is one common but counter-intuitive scenario where flash is actually helpful – direct, harsh sunlight. If your subject is under direct light, their face is likely to have strong shadows. Using the flash can fill in these spots, resulting in a better picture. This is what they call “Fill Flash”; this page has a good example of a picture with and without fill flash.
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So, to take a nice picture of someone, find a place with plentiful indirect light – Greenspun suggests a lobby at a museum or university; I find out-of-direct-light in rooms with lots of windows also works well. Set up your subject, step away from them as far as reasonable, zoom in, and click away. Hopefully your camera will not need flash, but this depends largely on your camera. My old Canon S50 took great pictures without engaging the flash, but my newer Canon S500 will invariably trigger the flash in the exact same room with the same light.
Give these tips a try and let me know if you have others.