The project I’ve been working on at Yahoo, the new advertiser system code named Panama, is now live! It’s an absolutely great feeling to finally have it out there and have real customers using it. A lot of very smart people worked very hard to make this happen.

Here’s the blog coverage so far:

http://www.marketingpilgrim.com/2006/10/yahoo-launches-panama-interface.html

“OK Andy – the billion dollar question based on what you saw – which one will be the better product in 1 year AdWords or YSM?”

Right now? Panama is pretty awesome and helps YSM leapfrog AdWords in terms of interface and tools.
Google still has the larger network, so it will be tough battle.

http://blog.searchenginewatch.com/blog/061017-174500

The new interface is snappier, more flexible and very sleek and user friendly.

http://gesterling.wordpress.com/2006/10/17/yahoos-panama-goes-live/

Among other upgrades, Panama has much-improved geo-targeting. The old platform didn’t allow local targeting other than by businesses with a physical presence in the particular market. Google had a much more flexible product. The new Yahoo! capability allows for expanded targeting by states (or provinces), cities and DMAs.

http://www.searchenginejournal.com/?p=3907

First impressions are overwhelmingly positive

http://www.traffick.com/2006/10/no-turning-back-panama-goes-live.asp

I found the system intuitive to read as well as operate.