I’m sure you’ve noticed that every blog you read has the same blogroll. We all link to the same blogs.

There’s good reason for this: these are the cream of the crop in whatever category you read. Fair enough.

However, it gets old. Where are the great new blogs?

Here’s a challenge to you: link to a great blog nobody’s heard of. Find the undiscovered. Blaze a trail.

This is the Z-List blogroll folks. Drop it in right under your blogroll. Link to new stuff that might be good. Create a marketplace for the non-A-list players out there.